Value Plus Model

The Relationship between Value and Consulting

Value (noun)  valyoo
A numerical quantity measured or assigned or computed
The quality (positive or negative) that renders something desirable or valuable
The amount (of money or goods or services) that is considered to be a fair equivalent for something else

Consult (verb) kunsult
Get or ask advice from
Seek information from
When planning or deciding something
Have a conference in order to talk something over
Advise professionally; work as a consultant
Advise professionally

The word consult is a verb. At Ashford & McGuire, we view consulting as an active two-dimensional process not a one-way street leading from consultant mind to the clients premises. Based on the definitions of the word consult from which consulting is derived, there is one party seeking, asking, planning or deciding something. There is also another party providing advice, information or decision or planning support.

The word value is a noun, which to us implies something tangible or measurable. Value is what clients are seeking and what we are delivering. For win-win consulting to occur, value sought must match value given. Our approach to consulting is a value-based, client-driven one. It involves determining in advance what constitutes value to the client and how it will be assessed or measured at the conclusion of the mandate.

The Ashford & McGuire Value Plus Model (in its 5th stage) also enables the client to confirm that we have delivered the value specified at the onset. While the client is assessing and confirming value, we deepen our learning with self-evaluation. Lessons from the client and the results of our internal evaluation are recycled into our processes for the future benefit of repeat and new clients. This enables us consistently enhance our value-delivery model with client inputs.

We begin our work by understanding the client business and profiling the risks that might be associated with serving a client. If we find the risks acceptable, then identifying the client’s needs and communicating them is our next consideration.

Understanding the client’s needs, makes easy to define what is value to the client. This is a critical stage of the Ashford & McGuire model because this is if we establish that we are for one reason or another unable to deliver the value sought by the client, we do not proceed with the mandate. Customized, not cut and paste solutions are designed and implemented for each client bearing in mind their value requirements in Stage 3 of the model.