Growth Strategy


Possible client scenario:

The market is crowded and industry growth is slow or at best stable. Similar products and services are widely available in the market.  How does a company continue to grow in such a scenario? Identifying market and growth opportunities requires business thought and tasks the creativity of management team. Such thought and creativity often cannot occur in the heat of routine operations. Exploiting what has been identified is another challenge.

Ashford & McGuire’s ValuePlus solutions

We support clients in:

  • Designing processes and building scenarios to identify opportunities
  • Crafting plans to exploit opportunities
  • Facilitating and activating creative and strategic thinking processes


Possible client or industry scenario:

Most players seem to be at par or they operate in fragmented industry without a clear leader. In other words, there are all boys and no men. What will change one of the boys into a man? The key difference is a leapfrog strategy that will make one company rise above its peers and step into a leadership position. This requires unleashing creativity within an organisation to make the difference in the market.

Ashford & McGuire’s ValuePlus solutions for clients

  1. Designing strategies to leapfrog competition
  2. Identifying industry and competitive gaps to exploit
  3. Crafting plans to exploit opportunities
  4. Facilitating and activating creative and strategic thinking processes


Winning capacity often makes the difference in the market place between the laggards and the leaders. Generating winning capacity requires a conscious process. It could involve a new product, a superior service model, peculiarly skilled people, a special flavour of the business or a breakthrough.

If you think winning is not important, read what Jack Welch, one of the world’s most successful CEO’s wrote in his book “Winning”…

“Winning in business is great because when companies win, people thrive and grow. There are more jobs and opportunities everywhere and for everyone. People feel upbeat about the future; they have the resources to send their kids to college, get better health care, buy vacation homes, and secure a comfortable retirement…”

“Winning lifts everyone it touches – it just makes the world a better place. Winning companies and the people who work for them are the engine of a healthy economy, and in providing the revenues for government, they are the foundation of a free and democratic society”.

Ashford & McGuire’s ValuePlus solutions

  • Enabling clients get into the winning mode
  • Creative and facilitative thinking processes for organisations to discover and engage the winning gears