Industry Analysis


Understanding industry trends, rivals, customers and regulations is a survival imperative for any serious and forward-looking organisation. Our independent research and analysis on a variety of industries enables clients gain new perspectives from which to build advantage.


Comparisons are as old as creation itself. God commenced creation by comparing a dark state with a state of light and declaring that one of the two states should prevail. Comparisons are useful in business because they generate the queries that propel change. The “whys”, “ifs”, “hows” and “whens” upon which innovation is built often emerge from comparisons. We conduct comparative analysis as may be required by client on industry indices, competition and products and services.